Communicate For Impact.

Whether you need executive-level communications leadership or hands-on execution, Spencer-McKinney helps you inspire, inform, and activate the people that matter most.

Strategic Communications for Companies in Motion

Spencer-McKinney helps brands and executives show up powerfully—not just in the media, but in the algorithms that shape perception. Whether you’re preparing for a public debut, navigating a leadership transition, or launching something bold, we ensure your message is clear, discoverable, and trusted.

Executive Visibility & Thought Leadership

  • Elevates senior leaders into high‑profile, credible voices across media, events, and platforms
  • Advises C‑suite on narrative positioning, key messages, and speaking engagements
  • Develops executive content—speeches, briefs, social posts, syndicated commentary

Reputation + Crisis Communications

  • Builds proactive reputation frameworks and issues playbooks
  • Prepares executives with crisis scripts, media guidance, and scenario planning
  • Manages response coordination across media, internal comms, and digital channels

Internal Communications & Employee Engagement

  • Drives alignment and connection, especially during transformation or growth.
  • Designs internal comms strategies (town halls, newsletters, intranet, manager toolkits)
  • Aligns messaging to leadership vision and operational priorities
  • Uses engagement metrics and feedback to refine messaging and sustain culture

Employer Branding

  • Helps organizations articulate culture and EVP to attract talent in a competitive market.
  • Crafts recruitment storytelling, onboarding narratives, and employee advocacy content
  • Amplifies employer brand across internal channels, social platforms, and career sites
  • Aligns hiring narrative with business strategy and reputational goals.

Brand + Product PR

  • Delivers product or brand campaigns that combine media strategy, storytelling, and long‑term discoverability.
  • Plans and executes cross-platform PR campaigns (media outreach, owned channels, influencer strategy)
  • Crafts launch narratives, press materials, and executive announcements
  • Ensures narratives land in both traditional outlets and generative‑AI platforms

Message Development

  • Delivers message map, consisting of a unified narrative that ensures consistency across all stakeholder touchpoints.
  • Designs core positioning frameworks (mission, value prop, brand story)
  • Ensures content alignment across marketing, PR, internal comms, and executive channels
  • Deploys message testing and analytics to calibrate engagement and visibility

How We Work

  • Fractional Retainers: Flexible part-time support for a specific service (e.g. 10–20 hrs/week for CEO communications)
  • Fixed-Price Projects: Defined deliverables such as IPO or product launch PR strategy and execution
  • Embedded, Full-Time Coverage: For communication leadership gaps due to turnover or special initiatives. On-site or hybrid support provided. 

PR Built for the AI Era

Spencer‑McKinney develops GEO‑ready communications strategies designed to earn media coverage, build trust with audiences, and craft quotable narratives that perform across leading AI platforms—including ChatGPT, Gemini, and Perplexity. 

Why this matters? According to Muck Rack’s 2025 State of AI in PR Report, 60% of Americans—including 74% of adults under 30—are now using generative AI like ChatGPT for research and discovery. And, while each platform has its own algorithm and logic, the majority of sources cited by generative engines come from independent, earned media – not paid or owned content such as ads, blogs, or influencer videos.

“If you’re not training your communications for ChatGPT, you’re not training them for reality.” — The Information, The ChatGPT Factor

“AI-first strategy isn’t a tech problem—it’s a communications problem.” — Harvard Business Review, Strategy in the Age of AI

"GEO is now a core discipline for visibility. Brands must influence what AI reads, cites, and shares - or risk falling behind in both relevance and audience perception."

Sarah McKinney

GEO For PR Training & Toolkits

Upskill your team and embed EngineReady™ across your workflows.

Step-by-step instructions, prompt libraries, and audit templates to test how your brand appears on generative AI platforms such as ChatGPT, Gemini, Grok and Perplexity.

A 90-minute workshop with templates, platform education, and playbooks for internal teams.

We audit your brand across LLMs and provide a roadmap for visibility, discoverability, and content enhancement.

What is GEO?

Generative-Engine Optimization (GEO) is the strategic practice of shaping how your brand is summarized, cited, and perceived by generative AI platforms like ChatGPT, Gemini, Perplexity, Grok, and Alexa. Unlike traditional SEO, which drives clicks to a link, GEO ensures your message is discoverable, credible, and contextually accurate in zero-click, AI-generated responses.

See GEO Frequently Asked Questions

Schedule a Free Consultation.

Every project begins with a discovery call. We’ll map your needs to EngineReady™ and create a plan built for visibility—today and tomorrow.

Contact Spencer-McKinney