Promote, Protect and Pivot YOUR BRAND WITH SPENCER-MCKINNEY

CEO Communication & Thought Leadership

Your leadership team’s voice and presence is critical to your success. We help executives craft compelling, culturally relevant internal and external communication that directly supports business goals. (memos, videos, social posts, speeches, Op-Eds and thought leadership platforms. 

Public speaking & Media Training - 

From navigating traditional media interviews to delivering powerful presentations, we help leaders confidently communicate and connect with their audience. 

Internal communications

We excel in helping employees manage through change and instilling the companies values across the organization. 

Investor & Analyst Relations

We can partner with the head of Investor Relations or manage the engagement directly to help your leadership team strengthen relationships with financial stakeholders. Earnings prep and media interviews, Shareholder Letter development, Roadshows, Analyst Days

Corporate events

From strategy to execution we can deliver extraordinary events, such as Town Halls, Quarterly Business Updates, Anniversaries, Office & Store Openings, Guest Speakers, Community Engagement, Fundraising

Social media strategy & management 

Build and sustain an online presence for the organization, brand and executives 

Media Relations

We can develop a robust, proactive earned media program that includes proactive pitching and in-person engagement to ensure you build  relationships with the journalists, producers, and influencers that reach your audience.

Narrative & messaging development

Craft compelling messaging that informs, educates and activates stakeholders and identify the proof points needed for earned media.

Crisis & Reputation Management

Protect and strengthen your brand before, during, and after an incident takes place. Product recalls, viral consumer complaints, litigation, workplace incidents, hostile takeovers, activist investors, cyber attacks and vulnerabilities - we help executive teams manage through incidents Ex: Playbook development and/or table top exercises, real-time messaging development, media monitoring and reporting.

Fractional & Retainer-Based Communication Leadership

Do you have a gap in your Communication Leadership? I offer fractional CCO services to guide your corporate messaging, PR, and brand positioning—delivering executive-level support and team oversight without the full-time commitment.

Team Development 

Are you looking to build an internal PR agency and rely less on external support? We offer workshops and 1:1 sessions designed to elevate your team’s capabilities. Examples of trainings we can provide include:

• Navigating the media. Rules of engagement, evaluating the opportunity, having tough conversations with reporters.
• How to manage an interview. You’re not there just to take notes!, Learn how to protect your executive and company before, during and after the interview.
• Be your company’s media trainer. You’ll learn how to media train and executive and together we’ll develop your company’s proprietary training that you can give, saving money and time while elevating your role internally.
• Writing for impact. Understanding the difference between marketing language and editorial and finding the balance that works for your organization.
• AI-Powered Communication: ChatGPT Training for Teams. Stay ahead in the digital age with customized workshops teaching Communication and PR teams how to leverage ChatGPT and AI tools for content creation, media strategy, and executive positioning.

Operational Excellence

• Policies and Processes - Is your team and organization slowing down due to outdated processes and policies? Or is it the “wild west” and you need help writing and putting in place frameworks that will help your team and company move with speed and agility? We can quickly provide the analysis, recommendation and tailored policies and processes you need. 
• Data analytics, measurement & reporting - How do you measure your PR/communications success? We can onboard the right platform to measure impact and ensure it is integrated and used to maximize capabilities. Ex: Booleans development, vendor management, ensuring spam and noise is removed from the data. develop dashboards and automated reports and workflows